My name is Fabio Nottet, I am an entrepreneur and junior art director from Amsterdam. I am passionate about culture—whether it’s sports, fashion, or the arts, I’m drawn to anything that inspires people and fuels their dreams. With a strong entrepreneurial background, I know how to leverage social media and generative AI to create culturally relevant and financially sustainable solutions. My work is driven by a commitment to innovation, sustainability, and connecting with people across borders and industries.
april 2025 update: I am currently taking on freelance projects!
My skills include creative direction, synthography, public speaking, playing piano (I love Jazz) and some multilingual confidence:
(fluent: Dutch, English, Spanish (a bit rusty though)
conversational: Japanese, Italian, Mandarin Chinese, French).
A collaboration between Moederannecasting and Aigency Amsterdam, DigiAnne offers a solution to the lack of diversity in AI imagery. Instead of making existing AI models less biased, DigiAnne creates digital twins: digital versions of real people with unique and diverse characteristics. Thus, inclusivity becomes an integral part of AI content, without depending on limited datasets. The project received positive press coverage on both Adformatie and Fonk.
I was responsible for the creative direction and production of both imagery and video. Each model was assigned to a color, suited best for their personality. As always with GenAI, a careful approach was needed to make sure it truly reflects the values of our intention.
Client requested imagery of the impact of climate change to the world in the year 2050, which they would showcase to stakeholders to stress the importance of new sustainability policies.
By using a rather realistic style, the pictures look as though they were taken in the here and now. This increases the emotional effect and the impact of the visualisation. This style is ideal for concept creation and storyboards.
Client requested imagery for their new campaign. Images should include the (color)branding of the client and a sense of movement, which is connected to the spirit of the brand.
By running provided images of the client in a mood board, I could recreate an aesthetic that aligns well with the client. Sense of movement is created by the blurriness. This style is suitable to be used as artwork.
Client requested imagery of the origins of the Olympic Games in ancient Greece, which would be used in campaigns for the upcoming Olympics in Paris (2024).
By using a lot of grain and pixels, I recreate a style that feels ancient yet nostalgic. This style blurs the lines between digital and analog.
I built an online D2C e-commerce brand, which used both earned and paid media strategies, growing it to over 15K combined followers on social media, resulting in more than €100K in global revenue.
With the combination of social media strategies, such as influencer marketing and UGC content, I have been able to make Sneaky Things a known player in the market. The company has been sold now.